A few months back, Alex Bosworth asked a good question: with millions of active users, why was LinkedIn’s Alexa traffic graph so low?

I suggested in a comment that the issue might be LinkedIn’s exclusive use of SSL, where Alexa doesn’t track impressions. A few months later I noticed that the SSL had gone away, and LinkedIn’s Alexa traffic has gone from a dribble to a torrent:

I thought of this today as I read a pretty hyperbolic Hitwise headline: “MySpace Moves Into #1 Position for all Internet Sites“. By any reasonable definition of “MySpace”, “Yahoo”, and “internet site”, this just isn’t so. Jeremy Zawodny calls it “Apples and Oranges“. I’ll go with lies, damn lies, and web traffic statistics.